The project was to create a new form language for a B2B brand of industrial grade UPS, while making it easier to use. Focus also was to emphasis the modular nature of the product as a key selling point.
My role was to provide initial analysis, developing a from language and creating a theme to integrate the function and form.
Project in association with Designlife.
Initial analysis of the architecture and structure to gauge design opportunities, and create a vision. This then led to three directions shown below:
The three directions led to the final concept, with understated big forms complimented by subtle details.
